Every business needs a website, whether you have an online store or a brick-and-mortar store. You will have to focus on the design aspect to make your website appealing and user-friendly. Nowadays, websites are no longer a page on the internet that provides information. It is rather a gateway to reach out to your potential customers.

A website can be constructed on various platforms such as Magento, WordPress, etc. Every platform has its own features. For instance, WordPress comes with built-in designs. You can choose any one of them without requiring a developer or designer. Yet, you will have to think of some creative ways to tailor your website to the needs of your customers.

If your website is not functional and appealing, your users will find it hard to navigate from one page to another. Even though there are impressive products on the site, they will prefer to buy them from your competitors. Various factors are out there that you should consider to make your website appealing. But the most challenging part is to increase the traffic.

Once you have built the website, it will not automatically show up in the search results. You will have to write and optimise content to improve the ranking of your website. Only if it shows up on the first page of search results will you be able to grow your business. Website traffic is the ultimate goal. The higher the traffic, the higher the sales.

Effective tips on growing traffic to your website

Here are the vital strategies to help you increase traffic to your website:

  • Make sure your website is high performing

First off, you should ensure that your website is a high-performing site. Do not forget that Google evaluates your website in order to see whether it meets the algorithm criteria. Nowadays, Google follows strict criteria when it comes to ranking in search results. Here comes the role of site performance. If your website, for instance, takes too much time to load, Google will never assign you a higher rank. As a result, when your target audience makes a search related to a query, they will never be able to find your website. Look at the following factors:

  • How long does your page take to load? In order to provide the best user experience, the page should not take more than two seconds to load.
  • Is your website responsive? This is an important factor when it comes to deciding the rank of your page.

There are some free tools that will help you check your website’s performance. Based on numerous factors such as page speed, content quality, user-friendliness, and the like, they will be able to give you a score. It is vital that you have a good score. If you have an average score, consider ways to ameliorate your website. Tools will also help give you some suggestions to improve the performance of your website. Some tools are free while others charge fees. Every now and then, you should audit your website. It includes more than just checking the loading speed of your webpage. It includes:

  • Site security score – it reveals whether your website provides protection against cyberattacks. If not, Google will not assign your website a high rank. Most websites struggle to get a rank because of a lack of an HTTPs certificate.
  • Search engine optimisation – webpage content is not enough for SEO optimisation. You will have to create off-page content too. This is crucial to build backlinks that prove your authority in your field. The stronger the backlinks are, the better it is.
  • Social media – you should also maintain your presence on social media. This will significantly improve your chances of getting a high rank as it enables you to directly engage your users.

Website audit should be done periodically, so you know how it is performing and what you can do to enable it to perform better.

  • Diversify marketing tactics

There are various marketing tactics you can use to drive traffic to your audience. For instance, you can rely on email marketing methods to reach your audience. This is especially a good idea if you are running an ecommerce store. Email marketing provides a personalised experience to your customers. You will be able to pitch them for products and services that they need.

Customer review is also an effective way to attract more traffic to your website. Potential buyers would want to know about your products and services from your current purchasers. If they put in a good word for your business, your potential buyers will most likely show interest in your products.

Hire a marketing expert. It will certainly be a bit expensive, but they will help you get the business. In case you do not have enough money, you can consider taking out a business loan.

  • Leverage videos

Content is king, no doubt, but nowadays loads of things have changed. Now, Google prefers those websites that leverage creativity and think of unique ways to provide user-friendly content. The real purpose of a website is served when it provides content that is not just engaging and problem-solving, but also user-friendly.

Google is changing its criteria for assigning a rank to search results. Now, Google wants a variety of content to be published. In addition to blog posts, you should focus on social media posts, infographics, micro-content, and above all, videos. You do not have to make long videos because they will bore your users. Make sure that the video is short and it straightaway provides the message to your customers.

Videos do not have to be simply posted on your YouTube channel. You should also share it on your website. Share the video on other video platforms as well. This will significantly increase traffic to your website.

  • Create evergreen content and repurpose old content

You need to focus on content strategy. This plays the most critical role in improving traffic to your website. The content you share must be evergreen. For instance, if you are running a finance site, you can write a blog on “ways to find the best loans in Ireland.

Every subprime borrower would like to know important tips about obtaining affordable loans. Look over old content and see if you can repurpose it. Make some changes if it has some data and statistics. Posts that are outdated and irrelevant should be absolutely gotten rid of.

The bottom line

In order to increase your website traffic, you should focus on the design. Make sure that your website is appealing and easy to navigate. In addition, you should optimise your content. Provide a variety of content, including videos, to engage your users. Hire an expert and take their suggestions to know how you can increase traffic to your audience.

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Last Update: July 17, 2025