In the ever-evolving world of fashion, few brands have managed to remain as unapologetically raw and influential as Trapstar. What began as a guerrilla-style label on the streets of West London has now become a global streetwear powerhouse, donned by hip-hop royalty, football stars, and underground creatives alike. With its iconic “It’s A Secret” tagline and a mysterious aura that still surrounds its origins, Trapstar isn’t just a brand—it’s a movement.
Origins: From Street to Stardom
Founded in the early 2000s by friends Mikey, Lee, and Will, Trapstar started as a passion project born from London’s underground music and fashion scenes. The trio, with no formal background in fashion design, began creating T-shirts and hoodies out of their bedrooms. Rather than relying on traditional marketing, they adopted a DIY approach: selling pieces out of car trunks, at parties, and through word of mouth. This created a sense of exclusivity—only those “in the know” had access.
This organic rise gave Trapstar a gritty credibility that resonated with a generation of youth looking for authenticity in fashion. The brand’s very name is a mashup of two worlds: the “trap”, referencing the hustle culture of street life, and “star”, symbolizing aspiration and fame. It perfectly captured the dual identity of many of its supporters—caught between survival and dreams of success.
Design and Aesthetic: Subversive Yet Stylish
Trapstar’s visual identity is bold, dark, and unapologetically British. Heavy use of black, red, and white, along with militaristic and gothic typography, give the pieces an unmistakable edge. But beneath the aesthetics lies a deeper cultural narrative.
One of the brand’s most iconic motifs is the “It’s A Secret” tagline—often emblazoned across garments without context. It hints at exclusivity and subculture, playing on the idea that the best things in life aren’t widely advertised. This air of mystery became central to Trapstar’s appeal and marketing.
Many Trapstar drops are limited edition or unannounced, a strategy that fuels demand and positions the brand as culturally ahead of the curve. Collaborations are rare and strategic. When they do happen—such as with Puma or Roc Nation—they make noise.
Celebrity Co-Signs: From Rihanna to Stormzy
Trapstar’s organic appeal soon caught the eye of celebrities. Rihanna was one of the first global superstars to wear the brand publicly, giving it an enormous visibility boost. Soon after, artists like Jay-Z, A$AP Rocky, and The Weeknd were spotted in Trapstar pieces.
But beyond celebrity wearers, Trapstar has always held a deep connection to UK rap and grime culture. Acts like Stormzy, Skepta, and Giggs have all championed the brand, not just as a fashion statement but as a reflection of their roots. This symbiotic relationship between artist and brand has helped cement Trapstar as the unofficial uniform of the UK urban music scene.
In 2015, Jay-Z’s Roc Nation officially partnered with Trapstar, helping the brand break into the American market. This move not only validated its international appeal but also proved that streetwear could be both authentic and commercially viable.
Cultural Impact: More Than Just Clothes
Trapstar’s influence stretches far beyond fashion. It has become a symbol of self-made success and the power of the underground. The brand’s commitment to staying true to its roots—despite international acclaim—has inspired countless other creatives to embrace their own stories.
In many ways, Trapstar paved the way for the current wave of UK-based streetwear labels now making noise globally. Its model—rooted in authenticity, community, and selective exposure—has become a blueprint for how streetwear can thrive in a saturated market.
Moreover, the brand has made efforts to give back. Through community initiatives and youth mentorship programs, Trapstar remains actively involved in the spaces that birthed it. This commitment to social impact, paired with its cultural authenticity, ensures that Trapstar is more than just a label—it’s a lifestyle.
What’s Next for Trapstar?
As streetwear continues to influence high fashion and global culture, Trapstar’s relevance shows no signs of fading. With an ever-growing fanbase, global stockists, and an unwavering dedication to its original ethos, the brand stands as a testament to what can happen when street culture refuses to compromise.
Whether you’re wearing a classic Trapstar tee or a limited edition drop, you’re not just buying a piece of clothing—you’re representing a legacy of hustle, creativity, and underground rebellion.
Trapstar isn’t just what you wear. It’s who you are when no one’s looking.
